An article appeared in the March 2016 edition of the Hornsea Community News, stating that Simon Tudor, the Manager of Hornsea Freeport had spoken at the Hornsea Area Regeneration Partnership (HARP) Annual General meeting on 18th February with a brief update on the latest developments there. Simon said that Kames Capital, the new owners of the Freeport had invested large sums of capital at their two existing retail outlet centres in Clacton and Ebbw Vale, and Kames planned to do the same at the Freeport. Their first task will be to give the site a major facelift, including refurbishment of the toilets, new signage, lighting, shop fronts and repairs. They also intend to introduce new leisure facilities to attract families and new retailers. Five new tenants are expected in May 2016. The new owners are also aware of the history of the site and intend to honour and revive some of the spirit and atmosphere that existed during the heyday of Hornsea Pottery when it was a hugely popular visitor attraction.